Assistance Requested: Branding and Content Marketing
客户需求:品牌推广与内容营销
Client Profile: Artificial Intelligence Healthcare Technology Start-up
客户类型:人工智能医疗健康领域的科技型初创企业
Services Delivered: Story development and placement; nationwide media distribution; executive profiling and positioning; speaking opportunity identification and speech development; media and KOL engagement; online and offline events.
服务内容:企业品牌故事的撰写与投放;全国范围媒体渠道的发布;企业领袖形象与定位;采访与出席场合甄选及发言稿撰写;媒体及关键意见领袖互动参与;线上及线下活动安排。
Assistance Requested: Communication Framework and System Establishment
客户需求:沟通方案和沟通体系的建立
Client Profile: The Largest Chinese Financial Leasing Conglomerate
客户类型:国内规模最大的融资租赁集团公司
Services Delivered: External and internal communication guidebook; crisis management system and simulation trainings; executive positioning, speaking and crisis trainings.
服务内容:适用于对内及对外沟通的指导手册;危机应对、公关管理及场景式培训;企业领袖演讲顾问、指导及危机应对的有关培训。
Assistance Requested: Employee Communication
客户需求:员工沟通
Client Profile: American Multinational Conglomerate
客户类型:美国跨国工业巨擘
Services Delivered: Themed Campaign Development and Execution; Online and Offline Employee Engagement; Creative Events and Awards.
服务内容:企业主题活动的规划与落地执行;增强员工敬业度的线上与线下活动;创新性活动和颁奖设计。
Assistance Requested: Executive Communication
客户需求:企业领袖沟通顾问
Client Profile: Global Premium Medical Equipment Solution Provider
客户类型:全球领先的医疗设备及解决方案提供企业
Services Delivered: External Press Engagement and Product Launches; Executive Speech Writing and Presentations; High-level Stakeholder Engagement and Relationship Building.
服务内容:对外媒体活动与产品发布会;领袖演讲撰稿与演示说明;重要利益相关方之间的沟通和关系的促进与达成。
Assistance Requested: Country Leadership Visits
客户需求:国家领导人物来华访问
Client Profile: Country Prime Minister and Cabinet
客户类型:国家首相及内阁成员
Services Delivered: Lead and execute the press engagement of Prime Minister and delegation visits to China, covering 13 events in 4 cities simultaneously; over 100 onsite media, 6 ministerial interviews, over 30 industry vertical interviews, and over 700 media distributions within 72 hours.
服务内容:负责该国首相及内阁代表团来华访问的媒体活动,覆盖4个主要城市共13场活动;现场出席媒体超过100家;6场首相访谈及30多个行业纵向访谈,于72小时内通过700多家媒体发布。
Assistance Requested: Country Leadership Visits
客户需求:国家领导人物来华访问
Client Profile: Country President and Delegation
客户类型:国家总统及访华代表团
Services Delivered: Lead and execute the press engagement for country President and delegation visits to China, covering 9 events in 3 cities with over 20 top tier onsite media, 5 ministerial interviews, and over 120 media distributions within 72 hours.
服务内容:负责该国家总统及访华代表团全程媒体活动,涵盖3城共9场活动,现场出席一线媒体超过20家,5场领袖访谈,于72小时内通过120多家媒体发布。
Assistance Requested: Market Entry
客户需求:市场准入
Client Profile: A Leading European Private Equity Firm
客户类型:知名欧洲私募股权公司
Services Delivered: Executive positioning for global President and CEO at Davos Forum; engagement with top international and Chinese stakeholders and media.
服务内容:任该公司全球总裁与首席执行官出席达沃斯论坛的领袖顾问;与顶级国际及国内利益相关方、媒体间的沟通活动。
Assistance Requested: Market Entry
客户需求:市场准入
Client Profile: A Leading International Law Firm
客户类型:国际知名律师事务所
Services Delivered: Office opening and press engagement; executive engagement with Chinese SOEs; deal announcement and thought-leadership building.
服务内容:办公室开幕及媒体活动;与多家国企领导成员的沟通活动;合约签订的公告发布以及思想领导力的塑造等活动。
Assistance Requested: Market Entry
客户需求:市场准入
Client Profile: British Magic Circle law firm
客户类型:英国顶尖律师事务所
Services Delivered: Communication infrastructure building; executive positioning and press engagement; deal announcement and thought-leadership building.
服务内容:基础沟通构架的建立;企业领袖顾问及媒体互动;合约签订公告发布及思想领导力塑造。
Assistance Requested: Market Entry
客户需求:市场准入
Client Profile: The Largest Financial Institution Israel
客户类型:以色列规模最大的财经机构
Services Delivered: Senior delegation meetings with Chinese regulations and stakeholders; regulatory and policy research; approval process facilitation; office opening and press engagement.
服务内容:高级代表团与中国法规机构及其他利益相关方的会晤;相关法规与政策研习;审批流程和环节协作;办公室开幕和媒体沟通活动。
Assistance Requested: Market Entry
客户需求:市场准入
Client Profile: The Largest Commercial Bank in Kyrgyzstan
客户类型:中亚内陆国(吉尔吉斯斯坦)最大的商业银行
Services Delivered: Senior executive meetings with Chinese regulations and stakeholders; corporate compliance and regulatory compliance management; representative office approval process facilitation.
服务内容:客户高级管理人员与国内法规机构及利益相关方会晤;企业合规性与法规合规管理;国内办事处审批流程协作。
Assistance Requested: Crisis Management and Prevention
客户需求:危机管理与预防
Client Profile: Leading global FMCG companies including beverage, milk powder, heavy machinery, food and restaurants, paper mill, sportswear, fashion and beauty brands, and so on. Due to the nature of engagement, client names won't be disclosed at this point of time.
客户类型:涵盖饮品、奶粉、重工业机械、食品与餐饮、造纸、运动服饰、时尚与美容等多个领域的多家全球领先地位的快速消费品公司(鉴于所提供咨询服务的性质,客户信息予以保密)。
Services Delivered: Crisis management and prevention.
服务内容:危机管理与危机预防。
Assistance Requested: Crisis Management and Resolution
客户需求:危机管理和解决
Client Profile: Leading Global Confectionary Company
客户类型:全球领先的糖果企业
Services Delivered: External and internal crisis management system establishment; crisis training and simulations; issue resolutions; internal communication and workshops.
服务内容:对外与对内危机管理体系的建立;危机应对的相关培训和情境演练;问题处理方法;内部沟通交流会。
Assistance Requested: Reputation rebuilding
客户需求:企业声誉重建
Client Profile: Leading Global Pharmaceutical Conglomerate
客户类型:全球领先的药物集团
Services Delivered: Crisis resolution and brand rebuilding; internal communication and rebuild; external communication strategy and guidelines.
服务内容:危机处理和品牌重塑;内部沟通与重塑;对外沟通的策略及指导准则。